ABOUT US
Ironside Beverages International ("IBI") is not merely a Wine & Spirits Distributor, but a "Brand Development House".
At "IBI", we focus years of Sales, Marketing and Corporate Finance experience towards the task of not simply "Distributing" a product, but in building a Brand concept, and then developing that concept into a full marketing strategy. We then deploy our strategies into the field, utilizing the business relationships that we have honed over decades in the Wine & Spirits industry, to bring a product to life.
We possess the ability to help you re-imagine your Brand, and give it what it needs to succeed in today’s competitive marketplace.
Ironside Beverages International is ready to work with you, and bring your Brand to life!
Management Team
Every Member of our Management Team brings a significant and unique set of skills and expertise to our organization, and your Brands.
Charles
Lee - CEO
Mr. Lee has dedicated the last 30 years of his career in a C-Level capacity with several recognized Distribution Companies and Private Brands.
Charles has a thorough and diverse understanding of the industry from both sides of the table, and has managed to cultivate extensive relationships across a broad range of buyer groups because of these connections. It is his attention to relationship development, and his commitment to following through on his promises, that has made Charles highly successful in the Beverage industry.
Dave
Prentiss - CFO
Mr. Prentiss, MBA,CMA;
has spent the past 3 decades as a specialist in Business Development, and Merger & Acquisition transactions. He provides extensive expertise in Brand Growth and Management, to help effectively position and grow our brands in a fiscally efficient manner.
Cory
Carter - VP Operations
Mr. Carter has been a lifelong entrepreneur, as well as a Professor of Business at the College Level. His extensive understanding of business and marketing systems makes him a respected asset to the "IBI" Team.
Derek
Grigor - VP Sales
Not only has Mr. Grigor held the highly respected title of "Captain" with a major commercial airline, but he has also been very instrumental in the growth of airline carriers over his lengthy tenure. His reputation and connections within the travel & tourism industry have made Derek an invaluable member of the "IBI" team.
Henk
Berkheij - Advertising Manager
Mr Berkheij’s career as Senior Sales and Marketing Executive spans 40 years. He is recognized in the international business community for his ability to successfully implement sales and marketing plans.
His impressive work ethic goes all the way back to the 1970’s when he valiantly served as an A.T.C Officer in the Royal Dutch Navy. His extensive international experience, ability to speak six languages and having lived in seven different countries, enables us to expand operations abroad.